eStar Solutions Consultant, Emma Rapadas, details why even a star needs a strategy to win.

eStar's Digital Strategist Greg Randall debates whether retailers should present products on the home page.

Senior omnichannel and eCommerce manager Mark Appleford tackles etail decision making.

As part of a 36-page 2017 special in Ragtrader's January magazine, eStar’s digital strategist Greg Randall reveals how to create an amazing online experience. 

Consumer behaviour is changing, and with these changes comes increased expectations of retailers.

The “best practice” of having traditional lifecycle messages should no longer be viewed as good enough. These messages need to deliver what the consumer expects.

What are these consumer behaviour changes, and how do they impact some of your key, revenue-driving lifecycle messages?

Greg Randall eStar, Digital Strategist and Greg Zakowicz Bronto, Senior Commerce Marketing Analyst dive into:

• Key consumer behaviour changes and how they impact your email marketing
• Advanced cart abandonment strategies that drive revenue
• Behaviour-based welcome series tactics that enhance the user experience

Watch the 40 minute webinar here.

Register NOW for a PowerRetail Hosted Webinar Featuring Bronto and eStar

How a Changing Consumer Behaviour Impacts Your Lifecycle Messaging Strategy

When: Thursday, November 17

11am AEDT / 1pm NZT